Is this audit actually free?
Yes. The tool uses Google's free PageSpeed Insights API and returns real Core Web Vitals data with no signup, no email gate, and no paywall. The deeper competitive audit (rankings, backlinks, competitors) requires a brief form so a senior strategist can write it manually — that's also free.
What does the audit measure?
Core Web Vitals (LCP, CLS, INP, TTFB), overall mobile performance score, accessibility, SEO best-practices compliance, and the top opportunities ranked by potential time-savings. These are Google's official ranking metrics, fetched live for your specific URL.
What are Core Web Vitals?
Core Web Vitals are Google's user-experience ranking factors. LCP measures loading speed (under 2.5s is good), CLS measures visual stability (under 0.1 is good), INP measures responsiveness (under 200ms is good). Pages that fail these rank lower in Google search results.
Why is my score low?
The most common causes: large unoptimized images, render-blocking JavaScript and CSS, slow server response, layout shifts from ads or late-loading content, and missing image dimensions. Most issues are fixable without a full rebuild.
Can you fix the issues for me?
Yes — most Core Web Vitals issues are part of our standard SEO engagement (typically resolved in month 1). For a quote, run the audit above and request the full competitive audit. We'll quote the work based on what your specific site needs.
