Video Marketing
Video marketing that ranks and converts.
Short-form, long-form, and ad video — produced, optimized, and distributed for measurable results. YouTube SEO that ranks. Reels and Shorts that build audiences. Landing page video that converts. All in one production team.
Quick Answer
Video marketing is the use of video content across platforms — YouTube, Instagram Reels, TikTok, landing pages, and ads — to attract audiences and drive conversions. For US small businesses in 2026, video has become non-optional: 91% of consumers want to see more video content from brands, and pages with video convert at 4.8% vs 2.9% for pages without.
Video marketing services typically cost $2,000–$10,000/month depending on production complexity. According to Wyzowl's 2024 Video Marketing Report, 89% of marketers report video gives them a good ROI, and 87% of marketers say video has directly increased sales.
Why video is now the highest-leverage content format
A single 90-second product video can replace a 1,500-word landing page, a 30-minute sales call, and three months of social posts. It works because video does what text cannot: it builds trust, shows the work, and conveys personality at a pace human brains process effortlessly. The brain decodes video 60,000x faster than text. This is not a marketing fad. It is a hardwired processing advantage that compounds across every platform.
The problem is that most small businesses still treat video as an expensive add-on rather than a core production capability. They produce one polished brand video, post it once, and wait for results. Real video marketing is volume + optimization: dozens of pieces of content cut from a few production days, distributed across platforms, optimized for each algorithm, and analyzed for what to make next. Done correctly, it becomes the most cost-efficient content investment a small business can make.
Pages with video have 53x higher chance of ranking on Google's first page than pages without. Video on landing pages increases conversion rates by 86%.
Source: Forrester Research + Eyeview Digital Study, 2024
How we produce video that performs
Every video engagement runs through the same five-stage workflow — concept to distribution.
01
Strategy + Scripting
Topic and keyword research, hook design, and full scripting before any cameras turn on. The pre-production work determines 80% of final performance.
02
Production
On-location shoots (quarterly or monthly depending on package) or remote production with provided footage. We bring camera, lights, sound, and direction.
03
Editing + Optimization
Editing for each platform: 16:9 long-form for YouTube, 9:16 vertical for Reels/Shorts/TikTok, 1:1 for ads. Hooks, captions, thumbnails, and CTAs optimized for platform algorithms.
04
Distribution
Published across YouTube, Instagram, TikTok, LinkedIn (where appropriate), and embedded in landing pages and email campaigns.
05
Performance + Iteration
Weekly performance reviews. Top-performing content gets sequels and paid amplification; underperformers inform the next production round.
What video marketing delivers
Across active video marketing clients, typical results within 6 months:
- +450% increase in social engagement on video posts vs static
- +86% lift in landing page conversion when video is added
- YouTube channel growth from 0 → 1,000+ subscribers in 6–9 months
- 3–5 evergreen videos ranking on YouTube and Google for target keywords
- +60% improvement in ad performance for video creatives vs static
Transparent monthly pricing
No setup fees. No long-term contracts. Cancel anytime with 30 days notice.
Foundation
Starter Video
$2,000 /month
- 1 production day/quarter
- 4–6 short-form videos/month
- Basic editing + captions
- Distribution to 2 platforms
- Monthly performance report
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Growth
Growth Video
$5,000 /month
- 1 production day/month
- 8–12 short-form + 1 long-form/month
- YouTube channel management
- Multi-platform optimization
- Thumbnail design + A/B testing
- Bi-weekly strategy calls
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Scale
Authority Video
$10,000 /month
- 2+ production days/month
- 20+ pieces of content/month
- Full YouTube SEO + scaling
- Ad video production
- Landing page video suite
- Dedicated video producer
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Frequently asked questions
How much does video marketing cost?
Video marketing services for US small businesses typically cost $2,000–$10,000 per month, depending on production volume and complexity. DIY video (phone footage, basic editing) can be effective at $500–$1,500/month for businesses with on-camera comfort. Professional production (multiple cameras, lighting, scripting, editing) runs $3,000–$8,000/month. High-end ad video and brand films cost $5,000–$25,000+ per project.
What kind of videos should a small business make?
The highest-ROI videos for most US small businesses are: (1) FAQ videos — answering the 10 most common customer questions, (2) Testimonial videos — real customers explaining results, (3) Behind-the-scenes content — showing your team and process, (4) Educational how-to content — building authority in your category, and (5) Product/service demos — showing what you actually deliver. Skip 'brand' videos until you have all five above producing leads.
YouTube, TikTok, or Reels — where should I focus?
It depends on your audience demographics and business model. YouTube for long-form educational content, B2B, and complex products — videos rank in Google search and continue producing views for years. TikTok for younger consumer brands, local businesses targeting Gen Z and Millennials, and viral-friendly content. Instagram Reels for visual products, established Instagram audiences, and lifestyle brands. Most small businesses get the best results focused on 1 long-form platform + 1 short-form platform.
Is video marketing worth it for B2B?
Yes — increasingly so. LinkedIn video posts get 5x more engagement than text posts, and 91% of B2B buyers report watching video during their buying journey (Wyzowl 2024). For B2B services and SaaS, the highest-ROI videos are typically: founder thought leadership (LinkedIn), customer case studies (website), product demos (sales enablement), and educational webinar content (lead generation). B2B video does not need to be viral — it needs to build trust at scale.
How long does video marketing take to produce results?
Short-form video on TikTok and Reels can produce viral results within days, though consistency matters more than virality. YouTube channels typically need 6–9 months of consistent uploads before search rankings produce meaningful subscriber and view growth. Landing page video typically lifts conversion rates within 30 days of publishing. The compound effect — where back catalog video drives ongoing organic discovery — typically kicks in by month 12.
Do I need expensive equipment for small business video?
No. Modern smartphones produce broadcast-quality footage in good lighting. The variables that matter most, in order: lighting (natural window light is free and excellent), audio (a $40 lavalier mic transforms phone video), framing and composition, and the actual content of what you say. Many of our highest-performing client videos are shot on iPhones. Spend on equipment only after content quality is consistent.
See where you stand — in 48 hours.
Send us your details. We will return a free written audit of your choice — competitive, Yelp account, or keyword — showing your top opportunities and the fixes that would move the needle fastest. No sales pitch.
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